KARAT | Press release | Year 2002 | New clothes for an information system
New clothes for an information system
KARAT, a complex information system used for mid- and large-scale business and manufacturing organisations, will be presented in a new visual style since June. The purpose of this change is to support and stress the KARAT brand in the company of other ERP systems on the market.
KARAT information system is one of original ERP systems produced by I.F.T. PROGRES, a Czech joint-stock company with 12 years of being one of the leading information technology vendors. KARAT, ISO, and ISOlite information systems produced by I.F.T. PROGRES have more then 1500 users. The KARAT brand entered the market in 1998.
"We believe that a change in brand visuals is a natural and unavoidable impulse in brand’s life cycle. The new logo of KARAT information system will be supported further by a medial and billboard campaign and by starting the web site www.karat.cz," says Stanislav Hlobilek, I.F.T. PROGRES business and marketing manager. The whole campaign will be characterised by the slogan "Better be stronger…" demonstrating not only the robustness of KARAT information system and stability of its producer, but most of all the growth KARAT can help its user with.
Vladimír Prinke
Marketing and Development Director
I.F.T. PROGRES a.s.
vladimirp@iftprogres.cz
phone: +420 581 737 125